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Most people will tell you that you need to email people for links. This is usually the most basic way to get links. It is also the most time consuming way. I think that this method should only be used by people who are new to the game. If you have been running your own web site for a while now, you can call upon your network of internet friends. You can also access your various web sites for links. Even if you have a free hosted blog, you can still use the link juice from that site to link out to your own web site. There are a lot of web masters who use this method. I have a nice network of blogs that link to each other. I try to set it up so that all of them get one way links. If you have enough web site, this process becomes easy. You can actually organically grow your own link juice. It takes a lot of careful planning to be good at this. If you have the will power, you can do the same thing. Just be sure to keep your eye on the prize. The prize is passive income, for any of you who didn’t catch my drift.